Repeated Punctuation or Symbols

Titles and descriptions cannot use repeated punctuation, exclamation marks, ellipses, or decorative symbols. Microsoft considers these promotional gimmicks that degrade ad quality.

Feeds inherited from email-marketing copy ("Sale!!!"), use of unicode bullets/stars (★ ★ ★), trailing ellipses, multiple question marks, or ASCII art. Often introduced by upstream PIM systems formatted for storefronts where these are tolerated.

1. Strip all repeated !, ?, ., - characters from title and description fields
2. Remove decorative unicode symbols and emoji
3. Use one exclamation point at most, ideally none in titles
4. Add a feed-level regex transformation in your feed manager

• Hidden non-breaking-space characters
• Emoji that passes basic validators but trips ML