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critical REPEAT_INACCESSIBLE_WEBSITE_FA

Repeat inaccessible website failure (reason 39)

What this means

Microsoft has tried multiple times and your landing page is still not accessible to the Bing crawler - typically blocked by robots.txt, firewall, geo-block, or repeated server errors.

Why this happens

Microsoft Merchant Center validates landing-page URLs for crawlability, format, and uniqueness. Common triggers: invalid characters, relative paths, missing protocol, redirect chains, or hostnames that don't resolve.

How to fix it

  1. Test the URL in a private/incognito browser — if it doesn't load instantly, the channel can't load it either.
  2. Confirm protocol is `http://` or `https://`. Most channels prefer HTTPS.
  3. URL-encode special characters (spaces → %20, ampersands → %26).
  4. Eliminate redirect chains — most channels allow max 2 redirects.
  5. Remove user-specific tracking parameters from product URLs.

Common pitfalls