← All disapproval codes
warning PHONE_NUMBER_IN_AD_TEXT_NOT_AL

Phone number in ad text not allowed (reason 8155)

What this means

Microsoft does not allow phone numbers within ad title or description text - move phone numbers to a Call Extension instead.

Why this happens

Microsoft Merchant Center validates titles against character limits, casing rules, and content policies — promotional language, all-caps, special characters, or keyword-stuffed titles are rejected.

How to fix it

  1. Trim title to the channel's character limit (most: 150–200 chars).
  2. Use Title Case — capitalize first letters of major words, not entire words. Remove ALL CAPS phrases.
  3. Remove promotional language: 'SALE', 'Best Quality', 'Free Shipping', 'Buy Now', etc.
  4. Format consistently: Brand + Model + Key Specs + Color/Size + Pack.
  5. Re-submit; title updates typically propagate within 1–4 hours.

Common pitfalls