Pharmacy Certification Missing

Microsoft requires advertisers promoting prescription drugs to maintain market-specific pharmacy certifications (e.g., NABP VIPPS in the US). Without it, prescription-related offers are disapproved.

Online pharmacy without NABP/LegitScript certification; products that adjacently promote prescription terms; pet pharmacy without Vet-VIPPS; or international pharmacies advertising into restricted markets. Microsoft cross-references certification databases automatically.

1. Apply for NABP VIPPS or LegitScript certification (US market)
2. Submit certification proof through Microsoft Advertising support
3. Remove prescription-drug offers from non-certified accounts
4. Use country-appropriate certification programs (e.g., MHRA UK)

• Certification is per-market; US doesn't cover EU
• OTC items mislabeled as prescription get caught