Missing brand attribute

Microsoft Merchant Center (Bing Shopping) requires the brand attribute on every product. Without it, the listing is disapproved.

Most feeds inherit brand from the parent product, but private-label and reseller feeds frequently skip it. Microsoft is stricter about this than Google.

1. Populate the brand attribute on every product. Use the manufacturer's brand, not the seller's.
2. For unbranded or generic products, set brand to the actual brand name — even if it's a private-label brand you own.
3. Don't use 'Generic' or 'No Brand' — Microsoft rejects these as placeholders.

• Inheriting brand only on parent products without copying to variants
• Submitting the retailer's name as the brand instead of the manufacturer's