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warning Reason Code 23 / 358 - Medical content restricted

Medical Content Restricted

What this means

Microsoft restricts the promotion of medical content, including over-the-counter health products making medical claims, diagnostic devices, or treatments requiring regulatory clearance.

Why this happens

OTC products described with disease-treatment language, devices implying medical use without FDA clearance, alternative medicine making health claims, or telehealth services without proper licensing. Local market rules tighten this further (EU, UK, AU).

How to fix it

  1. Rewrite product descriptions to avoid disease/treatment claims
  2. Add regulatory clearance details (FDA 510k, CE mark) to landing page
  3. Move prescription-adjacent products to certified pharmacy channels
  4. Appeal with documentation of regulatory compliance

Common pitfalls