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warning INVALID_PHONE_NUMBER_IN_AD_TEX

Invalid phone number in ad text (reason 52)

What this means

The phone number provided is not a valid, dialable number for the target market.

Why this happens

Microsoft Merchant Center's product schema has format and value rules per attribute. This issue is typically: missing a required attribute for the category, an invalid enum value (e.g., 'XL' submitted where 'M, L, XL' is the valid set), out-of-range numbers, or attributes that conflict across the feed.

How to fix it

  1. Look up the affected attribute in Microsoft Merchant Center's product data spec.
  2. Check whether the attribute is REQUIRED vs RECOMMENDED for your product category.
  3. For enum-style attributes (gender, age_group, condition), use ONLY documented values exactly (case-sensitive).
  4. For free-text attributes, stay within the character limit and avoid promotional language.
  5. Re-submit and check the next processing cycle.

Common pitfalls