← All disapproval codes
critical HATE_SPEECH_CONTENT_PROHIBITED

Hate speech content prohibited (reason 18)

What this means

Your ad, product, or website contains language that facilitates or promotes hate speech against protected groups, which is not allowed on Microsoft Advertising.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls