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critical FEED_FILE_FORMAT_NOT_SUPPORTED

Feed file format not supported

What this means

Feed must be tab-delimited plain text (.txt, .zip, .gz, .gzip, .tar.gz, .tgz) or a Google-formatted XML. Other formats (CSV, custom XML) cause feed-level rejection.

Why this happens

Specific issue affecting how Microsoft Merchant Center processes your product data — see the linked official article for the exact mechanism and fix.

How to fix it

  1. Open the linked Microsoft Merchant Center help article for the specific resolution steps.
  2. Identify which products are affected via Microsoft Advertising → Tools → Microsoft Merchant Center → Diagnostics.
  3. Make the necessary corrections in your product data feed.
  4. Re-upload the corrected feed and verify the issue clears in the next processing cycle (typically 4–24 hours).

Common pitfalls