← All disapproval codes
critical FEED_EXPIRED_NOT_REFRESHED_WIT

Feed expired - not refreshed within 30 days

What this means

Microsoft Merchant Center expires feeds that aren't refreshed within 30 days. Once expired, products are removed from Shopping placements until you re-upload.

Why this happens

Specific issue affecting how Microsoft Merchant Center processes your product data — see the linked official article for the exact mechanism and fix.

How to fix it

  1. Open the linked Microsoft Merchant Center help article for the specific resolution steps.
  2. Identify which products are affected via Microsoft Advertising → Tools → Microsoft Merchant Center → Diagnostics.
  3. Make the necessary corrections in your product data feed.
  4. Re-upload the corrected feed and verify the issue clears in the next processing cycle (typically 4–24 hours).

Common pitfalls