← All disapproval codes
critical DRUG_AND_ALCOHOL_ADDICTION_REC

Drug and alcohol addiction recovery policy (reason 8436)

What this means

Drug or alcohol addiction recovery advertisers must hold LegitScript Addiction Treatment Provider certification; missing certification triggers disapproval.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls