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critical DATA_RESELLING_CONTENT_PROHIBI

Data reselling content prohibited (reason 8370)

What this means

Ads that promote the resale of personal data, contact lists, or scraped consumer information are not allowed.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls