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warning COUNTERFEIT_OR_COMPATIBLE_USE_

Counterfeit or compatible-use trademark issue (reason 285 / 286)

What this means

Trademark usage is flagged as 'compatible use' (285) or 'relevant use' (286) - a brand owner has restricted how their trademark may appear in third-party ads.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls