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critical Reason Code 275 / 381 / 382 - Counterfeit goods

Counterfeit Goods Prohibited

What this means

Microsoft prohibits advertising of counterfeit, replica, or knock-off goods that imitate brand-name products without authorization. This is one of the most aggressively enforced policies on Bing Shopping.

Why this happens

Use of brand names like "Rolex replica," "inspired by Gucci," or "Nike-style" in titles; unauthorized resale of trademarked items; refurbished items not authorized by the brand; or third-party marketplace sellers without proof of authenticity.

How to fix it

  1. Remove any product using "replica," "inspired by," or "copy of" branding language
  2. Provide proof of authorized reseller status if challenged
  3. Drop unauthorized brand-name listings entirely
  4. Submit authenticity documentation in appeal for legitimate inventory

Common pitfalls