← All disapproval codes
critical ADULT_FLAGGED_PRODUCT_SUBMITTE

Adult-flagged product submitted to general marketplace

What this means

The 'adult' attribute is set to true but Microsoft Shopping does not support adult products in the general marketplace - the offer is rejected.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls