← All disapproval codes
critical ADULT_ADVERTISER_FLAG_PRODUCTS

Adult advertiser flag - products rejected

What this means

The store has been classified as an adult advertiser; product offers are not supported and will be rejected. Adult products are not eligible for the general Microsoft Shopping marketplace.

Why this happens

Microsoft Merchant Center flags products that fall under restricted/prohibited categories — counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review — but make sure your content is squeaky-clean first.
  3. If selling regulated products, apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content.

Common pitfalls