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warning AD_TITLE_OR_TEXT_NOT_IN_COMPLI

Ad title or text not in compliance with style guidelines (reason 48)

What this means

Your title or text breaks Microsoft's style guidelines - common causes include all-caps brand styling, gimmick spacing, or non-standard formatting.

Why this happens

Microsoft Merchant Center validates titles against character limits, casing rules, and content policies — promotional language, all-caps, special characters, or keyword-stuffed titles are rejected.

How to fix it

  1. Trim title to the channel's character limit (most: 150–200 chars).
  2. Use Title Case — capitalize first letters of major words, not entire words. Remove ALL CAPS phrases.
  3. Remove promotional language: 'SALE', 'Best Quality', 'Free Shipping', 'Buy Now', etc.
  4. Format consistently: Brand + Model + Key Specs + Color/Size + Pack.
  5. Re-submit; title updates typically propagate within 1–4 hours.

Common pitfalls