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critical weight-loss claims policy

Prohibited weight-loss claims

What this means

Meta restricts weight-loss product marketing — before/after photos, time-bound results ('Lose 10 lbs in 7 days'), and miracle-product framing all get blocked.

Why this happens

Diet pills, fitness gadgets, and meal-replacement products often use prohibited framing in their feeds.

How to fix it

  1. Remove before/after imagery from all listings.
  2. Strip time-bound results from titles and descriptions.
  3. Focus on factual product attributes (calories, ingredients, serving size) — not promised outcomes.
  4. Even 'lose weight' as a phrase can trigger; rephrase to 'support a balanced lifestyle'.

Common pitfalls