← All disapproval codes
critical shocking or graphic content

Shocking or graphic imagery

What this means

Product imagery contains content Meta considers shocking — gore, violence, distressing medical conditions, or accident scenes.

Why this happens

Medical equipment, first-aid products, taxidermy, and certain tools sometimes pair with imagery that triggers Meta's classifier.

How to fix it

  1. Use clean product-on-white imagery, no contextual medical/accident scenes.
  2. First-aid products: show product in package, not in-use scenarios.
  3. Avoid 'before' images of medical conditions in skincare/supplement listings.

Common pitfalls