← All disapproval codes
critical feed format error

Feed format or schema error

What this means

Meta couldn't parse your feed file — malformed CSV, broken XML, encoding mismatch, or missing required columns. The whole feed processing fails.

Why this happens

Common: BOM characters in CSV files, unescaped quotes in titles/descriptions, mixing UTF-8 and Windows-1252 encoding, or wrong column delimiter.

How to fix it

  1. Validate the feed file: open in a CSV-aware editor, check column headers match Meta's required schema.
  2. Save as UTF-8 without BOM.
  3. Escape all double quotes inside text fields properly.
  4. If using XML, validate against Meta's XSD.

Common pitfalls