How to fix: Website needs improvement

The site has multiple quality/usability issues that collectively prevent eligibility.

Account-level issues affect ALL of your products simultaneously. They typically come from chronic data quality issues, policy violations, suspicious activity, unverified business identity, or third-party app authorization problems.

1. Read the account-level notification in Merchant Center → Diagnostics → Account issues for the specific reason.
2. Address the root issue completely before requesting re-review — partial fixes typically fail re-review.
3. Provide additional verification documents if requested (business registration, tax ID, address proof).
4. Request a single re-review per warning period; reviews can take up to 7 business days.
5. If your account is suspended, fix issues during the cool-down before requesting another review.

• Repeatedly requesting re-review without fixing the underlying issue — extends the cool-down period
• Creating a new account to bypass a suspension — Google detects and links accounts, suspending the new one