← All disapproval codes
warning title insufficient

Title too short or uninformative

What this means

Google flags titles under ~30 characters as insufficient — they don't give enough information for shoppers or Google's matching algorithm to identify the product.

Why this happens

Either the feed was generated from short SKU names, or product templates default to a name field too brief for Shopping context.

How to fix it

  1. Build titles as: Brand + Product name + Key attribute (size/color/material).
  2. Aim for 70–90 characters as a sweet spot.
  3. Don't pad with keywords — fill with genuinely useful product attributes.

Common pitfalls