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warning excessive shipping cost

Shipping cost flagged as excessive

What this means

Google flags shipping costs that are unusually high relative to product price as user-hostile. The listing demotes in ranking.

Why this happens

Selling a $10 item with $25 shipping triggers this. Google considers shipping >50% of product price suspicious.

How to fix it

  1. Recalculate shipping economics: bundle multiple low-cost items, raise product price + lower shipping, or offer free-over-threshold.
  2. If shipping is genuinely expensive (oversized, hazmat), at least make it transparent in the listing.
  3. Consider offering free shipping above a minimum order value.

Common pitfalls