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warning invalid sale_price_effective_date

Invalid sale_price_effective_date format

What this means

The date range for your sale isn't in Google's accepted ISO 8601 format. Without a valid range, the sale won't render correctly.

Why this happens

Date format mismatch. Google expects 'YYYY-MM-DDTHH:MM:SS+ZZZZ/YYYY-MM-DDTHH:MM:SS+ZZZZ' (start and end separated by /).

How to fix it

  1. Format as ISO 8601 with timezone offset: '2026-05-15T00:00:00+0000/2026-05-22T23:59:59+0000'.
  2. Always include the trailing forward slash separator between start and end.
  3. If your sale has no defined end, you can omit the field — sale_price will still apply.

Common pitfalls