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critical 12329320

How to fix: Restricted purchase

What this means

Customers can't see consistent content or complete checkout, suggesting restricted purchasing.

Why this happens

Policy issues are flagged when product content, claims, or category fall under Google's restricted/prohibited list. Common categories: counterfeits, restricted weapons, healthcare claims requiring certification, financial services, alcohol, gambling, adult content, or restricted destinations.

How to fix it

  1. Read the linked policy article carefully to understand exactly what's restricted.
  2. If your product is genuinely permitted but flagged in error, request a re-review in Merchant Center — but make sure your content is squeaky-clean first.
  3. If selling regulated products (alcohol, healthcare, financial), apply for the appropriate program enrollment with required certifications.
  4. Remove or modify product titles, descriptions, and images that imply prohibited content (e.g., medical claims, drug references).

Common pitfalls