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critical restricted or prohibited product

Restricted or prohibited product

What this means

Your product falls in a category Google restricts (alcohol, tobacco, weapons, gambling, healthcare, financial services). Some categories need pre-approval; others are banned outright.

Why this happens

Either the product is genuinely in a restricted category or your title/description/imagery accidentally signals one — for example 'detox' tea triggering supplement restrictions.

How to fix it

  1. Review Google's Shopping Ads policies for your category.
  2. If the product is permitted-but-restricted (alcohol, healthcare), apply for the gated approval.
  3. If trigger-words in copy caused a false flag, rewrite the listing without 'cure', 'detox', 'miracle', etc.
  4. Some categories (e.g., recreational drugs, weapons accessories) cannot be listed — exclude them.

Common pitfalls