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warning promotional text in title

Promotional text in title

What this means

Google flags titles containing 'SALE', 'Free Shipping', 'Best Deal', or similar promotional language. The product can still serve but ranking is demoted.

Why this happens

Titles built for in-store merchandising often carry over to feeds with promotional language baked in.

How to fix it

  1. Strip promotional words from titles. Keep brand, name, key attributes only.
  2. Move discounts to sale_price + sale_price_effective_date.
  3. Move shipping callouts out of titles entirely.

Common pitfalls