← All disapproval codes
critical missing required attribute: description

Missing required attribute: description

What this means

Google requires a non-empty description on every product. Empty or whitespace-only descriptions cause disapproval.

Why this happens

Some products skip the description field entirely (especially fashion or simple SKUs), or the export pipes the title into description leaving the actual description empty.

How to fix it

  1. Populate description with 2–3 useful sentences. Lead with concrete attributes (material, dimensions, key features), not marketing.
  2. Avoid copying the title verbatim — Google detects and may flag.
  3. Keep under 5,000 characters; aim for 200–500 for best visibility.

Common pitfalls