Missing required attribute: brand

Google requires a brand on every product unless the item is in a category Google explicitly exempts (films, books, custom items). Without a brand the product is disapproved.

The brand attribute is empty, contains a generic placeholder ('Generic', 'No Brand', 'Unbranded'), or your store carries the manufacturer's name only on the description page rather than a structured field.

1. Populate the brand attribute with the manufacturer's brand name — not your store's name.
2. For private-label products, use your private-label brand name (you own it; that's a real brand).
3. Don't use 'Generic', 'No Brand', 'N/A' — Google rejects these as placeholders.
4. Resubmit and wait 24–72 hours for re-approval.

• Using the retailer's name instead of the manufacturer's
• Leaving brand blank for variants (every variant needs the brand copied)