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critical 160079

How to fix: Invalid UTF-8 encoding

What this means

The feed file isn't valid UTF-8 (or the declared encoding doesn't match the actual bytes).

Why this happens

Specific issue affecting how Google processes your product data — see the linked official article for the exact mechanism and fix.

How to fix it

  1. Open the linked Merchant Center help article for the specific resolution steps.
  2. Identify which products are affected via the 'Needs attention' tab in Merchant Center.
  3. Make the necessary corrections in your product data feed.
  4. Re-upload the corrected feed and verify the issue clears in the next processing cycle (typically 4–24 hours).

Common pitfalls