← All disapproval codes
critical 10248086

How to fix: Inconsistent language between the feed and the website

What this means

Feed language doesn't match the language of the targeted website/country.

Why this happens

Each product attribute in Google's spec has format and value rules. Issues here are usually: missing required attributes for the category, invalid enum values (e.g., 'XL' submitted where 'M, L, XL' is the valid set), out-of-range numbers, or attributes that conflict across the feed.

How to fix it

  1. Look up the affected attribute in Google's product data specification: https://support.google.com/merchants/answer/7052112.
  2. Check whether the attribute is REQUIRED (must be set) vs RECOMMENDED (optional but helpful) for your product category.
  3. For enum-style attributes (gender, age_group, condition), use ONLY the documented values exactly.
  4. For free-text attributes, stay within the character limit and avoid promotional language.
  5. Re-upload the feed and check the next processing cycle.

Common pitfalls