How to fix: Inaccurate prices (due to VAT-related issues)

VAT inclusion/exclusion differences between feed and website cause price disagreement in EU markets.

US merchants must declare tax in feeds or Merchant Center settings, and tax rates must match what's actually charged at checkout. Mismatches or missing tax data cause this.

1. Set up account-level tax settings in Merchant Center → Tools → Tax (US only).
2. If you charge tax based on destination state, configure each state with the appropriate rate.
3. Make sure your storefront's tax calculator uses the same rates as Merchant Center.
4. Tax-exempt products (groceries in some states, etc.) need explicit tax_category attributes.

• Using a third-party tax calculator (Avalara, TaxJar) without syncing to Merchant Center settings