Excessive capitalization in title or description

ALL CAPS or aggressive Title Case throughout titles is treated as low-quality and demoted. Use sentence case or natural Title Case only.

Marketing teams sometimes capitalize every word for emphasis, or feed pipelines uppercase titles for consistency.

1. Use natural Title Case: 'Nike Air Zoom Running Shoe' — not 'NIKE AIR ZOOM RUNNING SHOE'.
2. Confine ALL-CAPS to acronyms (USB, LED, GPS).
3. Audit titles via simple regex: anything >50% uppercase needs review.

• Capitalizing brand names that should remain lowercase ('iPhone', not 'IPHONE')