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critical 13640287

How to fix: Different product landing page

What this means

The link sends shoppers to a different product than what was advertised, often due to OOS redirects.

Why this happens

Landing pages must be crawlable, available, fast-loading, and consistent with the feed data. Issues here include 404s, server errors, redirect loops, robots.txt blocks, missing schema markup, country-specific availability problems, and content/price mismatches with the feed.

How to fix it

  1. Test the landing page in a private browser session — confirm it loads quickly, displays the product, and matches the feed (price, title, availability).
  2. Check robots.txt to confirm Googlebot is allowed to crawl `/products/` paths.
  3. Eliminate redirect chains — Google allows max 2 redirects.
  4. Add structured data (JSON-LD Product schema) to confirm price and availability programmatically.
  5. If the issue persists after fixing, request a website check in Merchant Center to expedite re-review.

Common pitfalls