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critical currency mismatch

Currency mismatch between feed and target country

What this means

The currency you submitted doesn't match the country you're targeting in Merchant Center. Google blocks listings with mismatched currency.

Why this happens

Multi-country feeds often share one price column but target multiple Merchant Center country settings. A US-targeted feed showing EUR prices is a common cause.

How to fix it

  1. Match the price currency to the target country's primary currency (USD for US, EUR for DE/FR/IT/ES, GBP for UK, etc.).
  2. If you sell to multiple countries, create a separate feed per country with localized currency.
  3. Use Merchant Center's multi-country feed feature only when prices auto-convert.

Common pitfalls