Canonical link points to a different page

Your product's landing page sets a canonical link pointing to a different URL — usually a category page or homepage. Google sees this as a misdirection signal.

SEO setups sometimes set canonical to a parent category to consolidate ranking, but for Shopping this confuses Google about which page is authoritative.

1. Each product page's <link rel='canonical'> must point to the same URL as the link attribute in the feed.
2. Don't canonicalize variants to the parent product page in the feed context.
3. Audit canonical tags across your top 100 products.

• Variant URLs canonical-tagging back to the parent — Shopping wants per-variant URLs