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critical 10115

Too many pictures (max 24)

What this means

eBay caps listings at 24 photos. Error 10115 (and the older 12-photo cap referenced in legacy docs) fires when more are submitted, and the upload is rejected.

Why this happens

Feed pipelines that include every variant photo plus lifestyle, packaging, and detail shots can easily cross the limit. Some PIMs also include duplicates by mistake when joining variant tables.

How to fix it

  1. Audit the additional_image_link or PictureURL list for each listing.
  2. Cap to the most informative 24 photos: hero shot, key angles, scale references, packaging.
  3. De-duplicate near-identical photos that the PIM may have produced.
  4. For variation listings, split images across variation-specific image arrays rather than the parent.
  5. Resubmit once the count is at or below 24.

Common pitfalls