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critical 71

Item location not specified

What this means

Error 71 fires when the listing doesn't include the item's physical location (city, state/region, country, postal code). eBay needs location for shipping calculation and buyer trust.

Why this happens

Feed mapping skipped item_location, postal code is blank, or country code is wrong. International sellers sometimes try to list to eBay US without a US-shippable origin and confuse the location field.

How to fix it

  1. Map item_location.city, .stateOrProvince, .country, and .postalCode for every listing.
  2. Confirm the country code follows ISO 3166-1 alpha-2 (US, GB, DE, etc.).
  3. Use a real, valid postal code - eBay validates the format per country.
  4. If you have multiple warehouses, store each one's address and pick the right one per SKU.
  5. Resubmit and confirm error 71 clears.

Common pitfalls