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critical 799

Error 799 — Subtitle is limited to 55 characters

What this means

Subtitles are limited to 55 characters including spaces.

Why this happens

eBay's Trading API enforces strict rules on listing titles: 80-character maximum, no HTML, no all-caps spam, no consecutive special characters or spaces, and no characters outside the printable ASCII range. Violations block the listing.

How to fix it

  1. Trim the title to 80 characters or fewer (eBay counts every character including spaces).
  2. Remove HTML tags, smart quotes, and characters outside the basic printable ASCII set.
  3. Avoid keyword-stuffing patterns like multiple exclamation marks, all-caps phrases, or repeated punctuation.
  4. Use natural product-language titles: brand, item name, model, key specifications, condition.
  5. Resubmit through your feed or directly in the eBay Seller Hub.

Common pitfalls