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critical 21690

Error 21690 — Product identifier type required

What this means

Product identifier type is missing or invalid. Currently supported Product types are: 1) ISBN, and 2) UPC.

Why this happens

eBay's Item Specifics increasingly require product identifiers (UPC, ISBN, EPID, MPN, brand) for items in catalog-managed categories. Missing or invalid identifiers block the listing or limit visibility.

How to fix it

  1. Look up the eBay Product ID (EPID) for your item using the FindProducts API — that's eBay's catalog ID.
  2. If the product has a real GTIN (UPC/EAN/ISBN), submit it in the appropriate field.
  3. If the product genuinely has no identifier (custom-made, vintage), submit 'Does Not Apply' (where allowed by the category).
  4. Brand and MPN are required for many categories — fill both even if you only have one.

Common pitfalls