Error 17722 — Store page title is too long (35-character limit)

eBay rejected a Store custom page because its title is longer than 35 characters. This is a Store page limit, not the 80-character listing title limit.

eBay's Trading API enforces strict rules on listing titles: 80-character maximum, no HTML, no all-caps spam, no consecutive special characters or spaces, and no characters outside the printable ASCII range. Violations block the listing.

1. Open Seller Hub, go to Store, then Manage pages (or find the SetStoreCustomPage call if you publish Store pages through the API) and locate the page that failed.
2. Shorten the page title to 35 characters or fewer. Keep the descriptive words at the front.
3. Save and republish the page. Listings are not affected; this error only blocks Store custom pages.

• Pasting from Word or Google Docs introduces smart quotes that fail eBay's character validation
• Hidden non-breaking spaces from copy-paste — invisible but counted toward the 80-character limit