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critical 12317

Error 12317 — Subtitle Not Supported

What this means

Listing Enhancement <SubTitle> is not supported for this category and has been removed from the listing.

Why this happens

eBay's Trading API enforces strict rules on listing titles: 80-character maximum, no HTML, no all-caps spam, no consecutive special characters or spaces, and no characters outside the printable ASCII range. Violations block the listing.

How to fix it

  1. Trim the title to 80 characters or fewer (eBay counts every character including spaces).
  2. Remove HTML tags, smart quotes, and characters outside the basic printable ASCII set.
  3. Avoid keyword-stuffing patterns like multiple exclamation marks, all-caps phrases, or repeated punctuation.
  4. Use natural product-language titles: brand, item name, model, key specifications, condition.
  5. Resubmit through your feed or directly in the eBay Seller Hub.

Common pitfalls