Error 90220 — Bullet point text exceeds character limit

One of your bullet_point fields exceeds Amazon's character limit — typically 250 characters per bullet, with a maximum of 5 bullets total.

Amazon limits bullet length to keep product pages scannable. Long, paragraph-style bullets are truncated or rejected.

1. Trim each bullet to under 250 characters (some categories cap at 200).
2. Front-load the most important info — first 80 characters are most likely to render in mobile.
3. Split long bullets into multiple shorter ones — but don't exceed 5 total bullets.
4. Resubmit.

• Pasting from Word — smart quotes and non-breaking spaces inflate character count
• Using HTML tags in bullets — counted as characters and not rendered