Error 90094 — Sale price greater than or equal to list price

You set a sale_price that's equal to or higher than the standard_price. Amazon requires sale prices to actually be discounts — otherwise the strikethrough price misleads buyers.

Sale pricing is regulated as advertising. A 'sale' that isn't an actual discount violates FTC and Amazon policies on dishonest pricing.

1. Set sale_price below standard_price (typically at least 5% lower to actually qualify as a meaningful sale).
2. If you don't have an active discount, leave sale_price blank — don't set it equal to standard_price as a placeholder.
3. Use sale_price_effective_date to define when the sale runs. Outside that window, only standard_price applies.

• Setting sale_price equal to standard_price 'just to have it filled in' — flagged immediately
• Forgetting to clear sale_price after a sale ends — blocks Buy Box if it persists