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warning 90069

Error 90069 — Fulfillment latency error

What this means

Fulfillment latency (handling time) is set to a value Amazon considers too high for the category. Buy Box eligibility may be impacted.

Why this happens

Setting handling time over 14 days for standard categories — Amazon expects most products to ship within 1–3 business days.

How to fix it

  1. Reduce fulfillment_latency to 1–3 days for standard products.
  2. If you genuinely need longer (made-to-order, vintage), use the dedicated 'made_to_order' category template.
  3. Resubmit with corrected handling time.

Common pitfalls