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critical 5460

Error 5460 — Restricted words in listing

What this means

Title, bullets, or description contains words Amazon prohibits — promotional language, competitor brand names, contact info, or category-banned terms.

Why this happens

Common triggers: 'best seller', 'free shipping', email addresses, phone numbers, URLs in descriptions, or category-restricted words like 'cure', 'treatment'.

How to fix it

  1. Read the processing report for the exact restricted word.
  2. Remove all promotional/marketing language from titles and bullets.
  3. Strip URLs, emails, and phone numbers from any field.
  4. Rewrite category-specific restricted words ('cure' → 'support').

Common pitfalls