Error 5012 — Brand reserved for the brand owner only

The brand has been registered by its owner via Amazon Brand Registry and locked to be listed only by the brand owner — not by resellers.

Brand Registry's 'Restrict Reseller' feature lets brand owners prevent third-party listings entirely. This is common for DTC brands that don't want gray-market sellers.

1. If you're a legitimate reseller, contact the brand owner and request authorization through Brand Registry — they can add you as an approved reseller.
2. If they decline, you cannot list the product on Amazon. Selling without authorization will result in account suspension.
3. If you ARE the brand owner and you're seeing this on your own listing, check Brand Registry for any incorrectly applied restrictions.

• Assuming you can 'piggyback' on an existing ASIN — restricted brands prevent this
• Selling unauthorized inventory and risking account-level enforcement