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warning 13046

Error 13046 — HTML tags in fields

What this means

Amazon detected HTML tags in fields where they're not allowed — usually titles or bullets. Amazon strips most tags but may flag the listing.

Why this happens

Cross-channel feeds carrying HTML formatting from Shopify or other platforms where rich text is allowed.

How to fix it

  1. Strip all HTML tags from titles, bullets, and category-specific fields.
  2. product_description allows some basic tags but not all — verify against the spec.
  3. Use a feed-transformation step to remove tags before submission.

Common pitfalls