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Amazon

The 4 Keys to Winning the Buy Box

Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.

Posted on 
Sep 14, 2018
  by
Nicole Santoro

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Ecommerce

Why Ratings/Reviews Matter to Google and Amazon

In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.

Posted on 
Sep 14, 2018
  by
Nicole Santoro

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Amazon

What is the Buy Box?

Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.

Posted on 
Sep 12, 2018
  by
Nicole Santoro

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Amazon

FBA vs. FBM: What Should I Choose?

The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.

Posted on 
Sep 12, 2018
  by
Nicole Santoro

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Amazon

What is FBA?

Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.

Posted on 
Sep 10, 2018
  by
Nicole Santoro

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Houzz

Houzz Marketplace: Improving Your Seller Score

For those selling home decor products through the Houzz marketplace, this can be achieved by obtaining a high Seller Score. To help you do so, we've outlined what goes into the Houzz Seller Score along with some tips on revamping your score before the holiday season is in full swing.

Posted on 
Sep 6, 2018
  by
Nicole Santoro

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The Dynamic Appeal of Social Product Ads

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Why Do Other Products Show Up for My Brand on Google Shopping?

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This Week in Ecommerce: August 9, 2019

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New in GoDataFeed: Faster Customization

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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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