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This Week in Ecommerce: June 15, 2018
In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.
Announcing the New GoDataFeed: A more intuitive shopping feed management platform
Since we announced GoDataFeed’s v.6 beta program back in February, we have worked with several merchants and agencies to further improve our interface and expand our features. From hosting user demos to gathering extensive feedback, we have committed ourselves to constant improvement and have succeeded with your help -- so thank you.
Key Differences for Marketing Products on eBay vs. Amazon
Key Differences for Marketing Products on eBay vs. Amazon
7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)
To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.
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Featured Posts
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Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.
